Rooted in Care. Built for Community.
We’re a Black- and woman-owned beauty supply store committed to serving Ames with love, intention, and expertise. Since 2019, we’ve treated every customer like family—whether you’re coming in for braids, beard care, or your child’s first hair accessories. We focus on natural textures, protective styles, and real solutions that uplift your look and your confidence.


Committed to the Beauty You Deserve
With over 5 years of experience, we specialize in wigs, braiding, and premium hair care products, offering both trusted brands and locally made gems. Our services are crafted with skill and care, always done right the first time.
Real Questions, Honest Answers
Get clear answers about our services, products, hair types, appointments, and everything you need to know before your visit, start to finish.
Do I need to book an appointment for braiding services?
We recommend booking in advance to reserve your spot, especially for knotless or crochet styles. Walk-ins are welcome when available.
How long does braiding usually take?
It depends on the style. Knotless braids can take 4–6 hours, while crochet styles are typically done in under 2 hours.
What types of hair do you carry?
We carry a wide range, including human hair, synthetic braiding hair, wigs, and extensions—available in various textures, lengths, and colors.
Are your products suitable for natural and textured hair?
Absolutely. Our entire selection is curated specifically for natural, curly, coily, and textured hair types.
Can I shop without getting a service?
Yes, you’re always welcome to browse and shop our full range of beauty supplies with or without an appointment.