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Always Celebrating Natural Beauty

Rooted in Care. Built for Community.

We’re a Black- and woman-owned beauty supply store committed to serving Ames with love, intention, and expertise. Since 2019, we’ve treated every customer like family—whether you’re coming in for braids, beard care, or your child’s first hair accessories. We focus on natural textures, protective styles, and real solutions that uplift your look and your confidence.

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About Us

Committed to the Beauty You Deserve

With over 5 years of experience, we specialize in wigs, braiding, and premium hair care products, offering both trusted brands and locally made gems. Our services are crafted with skill and care, always done right the first time.

Questions & Answers

Real Questions, Honest Answers

Get clear answers about our services, products, hair types, appointments, and everything you need to know before your visit, start to finish.

We recommend booking in advance to reserve your spot, especially for knotless or crochet styles. Walk-ins are welcome when available.

It depends on the style. Knotless braids can take 4–6 hours, while crochet styles are typically done in under 2 hours.

We carry a wide range, including human hair, synthetic braiding hair, wigs, and extensions—available in various textures, lengths, and colors.

Absolutely. Our entire selection is curated specifically for natural, curly, coily, and textured hair types.

Yes, you’re always welcome to browse and shop our full range of beauty supplies with or without an appointment.