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Cleanse with Care – Shampoos for Textured Hair

Essence of Natural Beauty Supply Store has a selection of shampoos that are perfect for textured hair. They will give your curls, coils, and kinks the loving care they need. Our range includes everything from cleansers that add moisture to detox solutions that soothe the scalp. They all clean without taking away your natural oils. Whether you’re rejuvenating your protective styles, getting ready to wash your hair, or getting rid of product buildup, you’ll find the right match for your hair’s requirements.

  • Sulfate-free and paraben-free formulas
  • Moisturizing shampoos for dry or brittle hair
  • Clarifying shampoos for buildup and scalp health
  • Curl-friendly and color-safe options

Your Wash Day, Our Priority

We are a Black woman-owned beauty supplies store that has been serving Ames since 2019. We know that wash day is more than just a chore; it’s a ritual. That’s why we have shampoos that preserve and nourish textured hair at every stage. We give good product recommendations to students, residents, and stylists. Our team is ready to assist you in making a wash day that feels like self-care, no matter if you have dry hair, tangles, or a sensitive scalp.

  • Trusted by natural hair lovers across Ames and Story County
  • Ideal for locs, braids, curls, and transitioners
  • Clean ingredients for healthy hair and scalp
  • Staff-tested and stylist-approved