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Shop High-Quality Wigs in Ames

Get confidence with stylish, protective wigs from Essence of Natural Beauty Supply Store, Ames’ trusted destination for natural hair solutions. Whether you’re looking for everyday elegance, a bold new color, or a protective option for natural hair, our curated wig collection offers unmatched variety. Explore lace fronts, full lace, synthetic, and 100% human hair wigs — all designed to blend effortlessly with diverse textures and tones. And if you need help bringing your look to life, we also offer professional in-store wig installation services to make your style flawless from day one.

  • 100% Human Hair Wigs
  • Heat-Resistant Synthetic Wigs
  • Lace Front, Glueless, Closure & Full Lace Styles
  • Kinky Curly, Body Wave, Silky Straight, Ombre & Bold Colors

Comfort, Care & Community Roots

As a Black-owned, woman-owned beauty supply store proudly serving Ames and Story County since 2019, we’re passionate about making every customer feel seen, stylish, and supported. Whether you’re buying your first wig or your fifth, you’ll find expert guidance, a judgment-free space, and budget-friendly options tailored for college students and beauty lovers alike.

  • Largest wig selection in Ames
  • Natural-looking, breathable, easy-to-style designs
  • Ideal for protective styling or hair loss support
  • Affordable options that don’t compromise quality