Our Braiding Services
Transform your look with professional hair braiding that protects and empowers. Book today for neat, long-lasting styles tailored to your natural texture.
Experience lightweight, tension-free, knotless braids that blend seamlessly with your hair. Perfect for a natural, pain-free style that lasts and grows beautifully.
Get a stunning protective style in less time with crochet braids. Choose from endless textures and looks—installed quickly, comfortably, and affordably.
Starting and maintaining locs takes care, consistency, and the right technique. Whether you’re new to the locs journey or managing mature dreads.
Hairstyles We Created
Your Essentials for Natural Beauty
Essence of Natural Beauty stocks a collection of must-have beauty products that suit every texture and style. Whether you’re refreshing your curls, installing a new wig, or caring for your beard, we’ve something for you from root to tip.
Hair Extensions
Wigs
Hair Oils
Shampoos & Conditioners
Hair Dyes
Welcome to Essence of Natural Beauty, Ames’ trusted beauty supply store since 2019. We're a Black-owned, woman-owned business dedicated to celebrating and supporting all things natural, textured, and beautiful.
Shop High-Quality Beauty Essentials
What Our Clients Say
Google Reviews
Yelp Reviews
“I had crochet braids installed, and I was blown away by how fast and clean the process was. They helped me pick the perfect hair, too.”
“I got knotless braids done here, and they turned out flawless. The stylist was so gentle, and my scalp didn’t feel tight at all. Super professional and friendly vibe!”
“Love this place! Diamond is very welcoming and knowledgeable. She carries some exclusive products that are hard to find elsewhere.”
“I love that Ames FINALLY has a Black beauty supply store! Braiding hair, eigs, products – it’s here. It’s not a huge store, but the selection and prices are fair.”
Essence of Natural Beauty Supply Store
